Renault The Originals

The Originals Museum and The Originals Store, a groundbreaking virtual museum and e-commerce site showcasing 123 years of iconic Renault models. Using cutting-edge 3D photogrammetry, 25 vehicles are intricately reproduced for interactive exploration on the museum's site. Adobe Commerce integrates the experiential and e-commerce platforms, enabling users to seamlessly shop while engaging with the exhibits. Developed in just 5 months, the sites are available in six languages, with new models unveiling in December 2021, 50 more in January 2022, and a total of 80 by December 2022.