Nissan Booster

Nissan Booster is a Web 3 project that integrates NFTs and fan engagement for Nissan’s Formula E team. This initiative blends influence marketing with the digital space by encouraging fans to participate through interactive elements like the Nissan Booster Discord and an NFT card game. Fans can predict race outcomes, earn NFT rewards, and even gain access to exclusive experiences such as behind-the-scenes content and live interactions with Formula E drivers. The Nissan Booster Trophy, an e-sport event, is also part of this ecosystem, further elevating fan involvement through gamified digital experiences.