Klepierre Inspiration Corridor

We have created a mashup of technologies that help peoples discover clothes that feet their look and needs


With Klepierre, DigitasLBi Labs created “Inspiration Corridor” to illustrate the ongoing revolution and future opportunities for unique shopping experiences in malls.

IDEA

What can I buy to match my last purchased article?

The real challenge for us was to get data about the consumer and provide him a recommendation quickly. In order to, we have to use 3 technologies:

  • Facial recognition & gender recogniotion & age recognition by Quividi
  • Recommendation algorithm & clothes patern analysis by PigData
  • Custom made Kinect Skeleton scanning
  • Geolocalised product database by Socloz

BEHIND THE SCENES

An infra-red Kinect camera analyses individual visitors as they enter the “Inspiration Corridor”, thanks to body scanning technology. A device equipped with QUIVIDI video analysis and PigData product recommendation scans the users and their outfits within 2 seconds and registers the collected data: gender, age group and style of clothes. Kinect provides us with user skeleton and allow us to silhouetting the photo taken by the webcam. Also, we analyse all the color of the user to get the predominant color of his clothes. Meanwhile, webcam sends all its frames to Quividi server which makes the user analysis. After this step, we receive all the data we need. They can also scan the bar code of another product purchased within the shopping centre if they wish to accessorise it: for example, to match shoes with a dress. This produces a selection from the Socloz-supplied database of products and catalogues of partner brands presented in the shopping centre.

Inspiration Corridor

This analysis generates a personalised ‘mood-board’ of products to consumers upon their arrival. Then, just like window-shopping, the user has to walk through the corridor and select their favourite products on the screens. Each chosen item affects the recommendation engine, made with PigData, and simultaneously updates the product selection. Thanks to Carlipa technology, we were able to push real-time content on all screens and interact with customer movements. Upon leaving the corridor, iBeacons technology Bluetooth® 4.0 allows customers to synchronise their product selection on their Klépierre mobile application. They can then geo-localise all the pre-selected products within the shopping centre.

CREDITS

Special thanks to Klépierre and to all our partners Carlipa, PigData, Quividi and Socloz.

  • Vincent Druguet – Responsable offre Connected Commerce
  • Franck Youdine - Creative coder
  • Nicolas Petremann - Creative coder
  • Julien Terraz – Creative Technologist
  • Diego Verastegui – Réalisation
  • Jeremy Vissio – Motion Design
  • Nolwenn de la Pintière - Copywriter



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